Alexandra Scherger is Fashion Textile Designer & Graphic Designer based in Australia. She comes from a strong background in the fashion industry, working on local and international brands.
Alexandra comes from a strong creative background the fashion industry, she began her career as an intern and freelancer for internationally recognised textile studio Karolina York in Sydney, she then relocated to Melbourne and joined local and internationally trading textile print house DIN + BLOOM where she worked for 5 years, eventually working her way up to Senior Textile Designer.
She has also worked on local fashion labels in a freelance capacity designing various digital graphic and marketing collateral.
Her design specialty is her signature feminine floral designs, and bold modern abstracts. Her favourite mediums include watercolour, floral art, and digital art via Procreate.
Alexandra holds a Bachelor of Creative Industries (Fashion Communications & Marketing) from Queensland University of Technology (QUT), and a Cert IV in Textile Design and Development from Royal Melbourne Institute of Technology (RMIT).
Brands I’ve Worked With
Ralph Lauren Home
Dita Von Teese Collection
Target Australia
Faithfull the Brand
BEC + BRIDGE
Petal & Pup
Dotti
Jacqui E
Sussan
Kulani Kinis
Jockey
Auguste the Label
Adrift
Kollab
Peter Alexander
CREATIVE CAPABILITIES
Art Direction
Marketing Design
Fashion Textile Design
Fashion CAD Design
Social Media Design
Branding
Print & Packaging
Campaigns
TECHNICAL CAPABILITIES
Websites
EDM’S (Mailchimp & Klaviyo)
UI Design
Short-form video editing (Reels, TikTok)
Photo Editing & Retouching
Simple Animations